We talk a lot around here about the importance of getting both photos and video(s) of your big day and that’s not just because we happen to do both wedding photography and wedding videography in NJ. It’s also because each offers something the other can’t. After all, you can’t hang your video up on a wall nor can you get the same impact from pictures that you can from a video.
For more on that, check out this post, So, Do You Really Need Wedding Videography and Photography?, but today’s post isn’t about the importance of getting both. It’s about the specific value that video alone offers, namely in the storytelling possibilities it presents. So, read on to learn why video can capture and then share your story like no other tool or medium can.
First off, the obvious benefit of video as opposed to pictures is sound, but make no mistake, just because it’s obvious, that doesn’t mean that you should underestimate its power. Whether it’s your and your partner’s readings of the wedding day cards you wrote to one another, the reciting of your vows, the speeches, reactions, etc., sound adds so much to the story.
Aside from the actual moments and memories themselves, there’s also the accompanying music to consider as well. Just as the authentic sounds of the day can make for a much richer and more telling story, music can also add so much to the viewing experience, whether it’s you yourself doing the viewing or you’re showing your wedding video off to friends or family later on.
The bottom line is, when it comes to telling the story of your wedding day, the unique allure of video isn’t just about the moving images. Yes, that’s one part of the equation that separates it from photography, but it’s just the tip of the iceberg and if you really want to break down what makes video such a powerful storytelling tool, you’ve got to start with sound.
From there, the next huge advantage of video in terms of storytelling is the editing process. In fact, editing is truly the element that separates film and video production from any other medium or art form. Every other part of the process also operates as its own craft, but editing is unique to film and video.
That’s why it’s also one of the biggest video pros. It presents storytelling opportunities and possibilities that you won’t find anywhere else. Whether it’s the length of time a gorgeous shot of your big day remains on screen, the shot it cuts to next, etc., those are all creative decisions that will change the way the story of your big day unravels.
On top of all that, editing is also the thing that makes video the easiest way to share your love story with friends and family. Think about it, they won’t even have to flip to the next page in the album to see more wedding photos. They’ll just be able to sit back and watch the story of your wedding unfold.
To be more precise, another reason that video is such an amazing storytelling tool is its ability to capture atmosphere rather than simply create it. With photos, or more accurately, with good photographers who understand the importance of capturing details and candid moments as much as the more pivotal events and actions, you can recreate the atmosphere of your big day.
However, when recreating anything you almost always lose something in the process. That doesn’t mean that it’s necessarily always a terrible loss or even much of a loss at all, but just that a recreation rarely matches the original, and only video allows you to actually capture the original, authentic atmosphere of your wedding celebration.
There’s no recreating necessary with video. You get the sights and you get the sounds. So, whether you or one of your guests wants to relive the big day or you want to share the experience with someone who couldn’t make it for whatever reason, only video can capture the true mood, vibe, and atmosphere of the ceremony and celebration.
Video really is the best and we’re not just saying it b/c we’re NY / NJ wedding videographers.
The bottom line is that planning any wedding is never easy. Regardless of the size, style, etc., so much goes into the process, which is why it only makes sense to do all you can to ensure that the end result of all your hard work is captured and preserved, and video can do that like nothing else can.
About Us: Live Picture Studios has been doing wedding photography and wedding videography in NJ, NY, PA, and CT for years, and we don’t just document details, we create to inspire. Check out our photo gallery and video gallery for some examples.